Instead of financing the service with ads and games like other services to draw eyes to advertisements, Koum and Acton made WhatsApp a free software download that would charge a nominal fee after the first year. They would make the app usable on a broad range of smartphones, from dated BlackBerrys, which they both still use for texting, to sleek new Android phones and iPhones, so that people rich and poor all over the globe could take advantage of the service.
Those early decisions allowed the company to remain small, independent and lean even as the app went viral in several parts of the world
Those early decisions allowed the company to remain small, independent and lean even as the app went viral in several parts of the world
No comments:
Post a Comment